This paper, by Ralph Baydoun, founder of InflueAnswers, examines psychological and information warfare through a focused case study on the ongoing conflict between Israel and Hezbollah in Lebanon, highlighting how propaganda, data manipulation, and technological tactics are employed to sow discord and control narratives within a deeply divided. Lebanon ’ s civilians endure the hidden toll of psychological warfare amid the intensifying conflict between Israel and Hezbollah. Since the 34-day war in 2006 between Hezbollah and Israel , psychological warfare has re-emerged as a topic of interest. Many experts have asked the question: how could a non-state actor defeat Israel -a regional superpower-in such a short amount of time? This article analyzes Hizballah ' s war against Israel in south Lebanon as a psychological contest where public opinion, perception, and persuasion were the real determinants of victory. This led to an announcement of an airstrike on a military airstrip and infrastructure allegedly linked to Hezbollah . The targeted location, near Birket Jabbour in the Jezzine district at an altitude between 1100 meters and 1250 meters, was hit by two Israeli airstrikes on Thursday. The 2006 War between Israel and Hezbollah had a significant component of PSYOP. For the first time in its military history Israel deployed PSYOP as an inseparable part of its military operations. Psychological warfare in the military context focuses on the following three addressees: domestic, enemy and neutral, and all are exposed to carefully crafted messages. There is a psychological asymmetry in fighting an Islamist opponent, which works against the stronger party. If Hezbollah survives, it can claim victory. And, just as for Hamas – its.
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